Tuesday, 31 January 2012

Game Logo Graphic

Following last week's meeting each of us had to recreate a logo for the game. Logos are important as can be rememberable. Famous franchises have famous logos or text fonts. Halo's logo is unique due to it's font type, example below.



Other games use simple font types and sell their products though the name, Elders Scrolls would be an obvious one.


I was influenced by Bethesda's take with their Elders Scrolls franchise. The name is more important than the logo, detail wasn't require, just old font types. After selecting font types I added more effects to the logo like a lens flare, red clouding and a light source within the cloud omitting from the bottom right. My logo developed away then from an initial logo to a test splash screen. I added social network logos, distribution services and our team logo.


The team gathered together once our individual logos were complete. We discussed which logos looked good and moved on to combining the positive elements to the final logo design. Individual game logos are below.


Starting with the top right is Alex Forbes-Wake's design, he used the icons from my design for his logo with an added PEGI game rating. His design was received positively since it had a decent feel to it. The fonts, effects had relevance to the story which was decided in the previous team meeting. The bottom left logo was design by Adam Thompson. His logo wasn't quite finished at this point, so his logo wasn't considered unfortunately. Although late his Greek text style and textures were impressive and hopefully this will show in his production work. Both the central and right bottom logos were designed by Lewis Corcoran and Ivo Anusic. The main positives here were the connections with the lions, they have a major relevance to the story and were a cool touch.

The team developed the positives into a final design, Alex's game logo was connected with the icons I gathered and red direction in the smoke. The lion idea that both Ivo and Lewis used was included with our tutor advising us to include Titus to the logo since it had relevance also. The main reason these ideas were chosen was due to the relevance they had to the team and the story. Alex was chosen to develop the final design for two reasons, his Photoshop skills and the main component was his design.

Final Logo Design


Alex added nice touches to the design with the ghostly style Titus and lion. Additionally the red bleeding from the text is rather good as well.

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