Red Hawk T-Shirt Design

For our marketing side of the project we've looked at advertising our product on ourselves, you could say we are walking billboards. A local business provides a service that lets users create customized shirts with preset designs or users can upload unique and individual designs. The service is streetshirts and their base t-shirt is priced at £9.99, additional designs add price to the overall product.

First, I believe having simple text slogan similar to that of Rockstar's above our product name will add a more professional look to the shirt. Rockstar started to use their "Rockstar Games Presents" to show their name, putting the name on the logos added value to the product. Replicating that with our product will no doubt add that extra touch. This increased the price by £2 and came to a total of £11.99.

Next came the game logo, this sits just below the "Red Hawk Presents" text so it looks similar to Rockstar's style. This is just my temple as my logo wasn't chosen by the team so this isn't a final representation of my design. If my design picked I'll include the chosen design. Adding this logo added a further £10, making the price £21.99. Furthermore I added the Red Hawk logo on the back, it covers the shoulder blades and fits quite nicely on the shirt. This was simply done for effect because of the positioning and shape of the logo, however it also advertises our team. This second logo design only increased the price by another £6, putting the total price to £27.99.

I'd also like to include individual team member names on the back of our individual shirts so people know us more personally during the build up to the Digital Showcase and also the actual event on May 10th.

I'd like to comment that this game name logo came out incorrect continually so I just used this broken version just to illustrate my intentions.
     

Regarding this second image I'd like our individual names below the Red Hawk logo.


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Update: 06/03/2012.


Red Hawk team members voted on individual shirt designs, it was decided that my design would be the best for print yet additional changes need to be made. Team hinted at looking at a cardinal red colour to compliment the Red Hawk logo. My game name logo was just a template and the correct one will be applied for the final design.

Black Design Front

 

Black Design Back

Cardinal Red Front

 

 

Cardinal Red Back

Both colours look good, both priced at £27.99. A future team discussion will decide the final colour of our shirts, either way I'm happy and they look professional.