PSD - Equality & Diversity / Examples of Logos

Equality & Diversity

In PSD for the last few weeks now we have been looking at and celebrating the equality and diversity of the world, our group and ourselves. This week Chris wanted to mixed this celebration with important skills which will be useful to us in the next few years. Chris picked a image from the internet to build upon. This image would be a small resolution image that we would improve individually. This is the image he chose; 

With the chosen image we was shown the pen tool, Chris said this tool will be important for proper assignment and project work in the future. We had increased the image size even more which also make the resolution of the image worse, using the pen tool we highlight around the hands in the middle, some students did the outer rings as well. The pen tool make the image quality much better. We deleted the original and used the new penned overlay as the background. With this I mixed some of the features to give the hands some cool effects. Then I placed a globe behind the hands to represent the world to celebrate Equality and Diversity. I used the same feature and effect as the hands for the globe. Added a black picture frame to surround the image and a blue colour background as blue is a peaceful colour. Here is the finished result;

Examples of Logos

For me logos have to look cool, easy to recognize and a good use of colour.
I'll explore two good examples and one bad example of logos related to computer and video gaming.

Rockstar games have a cool, simple and adaptive logo, with Rockstar they have colour schemes for each studio they own, this is a unique and great feature. It makes you understand what games are coming from which developer in the Rockstar family. Gamers know what games belong to what developer in general but thanks to this idea it makes it much easier to understand. This happens now as will with 2K, a sister company to Rockstar both owned by Take2 entertainment.

Next up for me would be Konami, the Konami logo has kept with the times in my opinion. The last logo worked well in the 80s, 90s and the early 00s but the current logo is even better. It looks cool, clear and easy to spot. Konami probably knew that the original was getting a bit old and made a real improvement for the modern world. Simple design but brilliant none the less.

Old logo

Modern logo

The Sony Computer Entertainment logo, this for me isn't a really bad logo but it's dated now and for me needs a face lift. The SONY logo at the top is fine but the rest isn't modern at all, it doesn't paint a great picture as it looks like a 80s logo yet it's a 90s logo. The symbol in the middle is poor, it represent nothing in my eyes. The words at the bottom need character and not a basic font. Sony is a world leader in entertainment and yet they have a ugly logo for their computing sector of the brand. I'm a massive Sony fan, I think the company is amazing but this logo is far from amazing, the U.S. gaming side hasn't used this logo this generation to my knowledge.